MD: Give your app a glow-up with tourism guides that spotlight the best local spots. Learn how to wow travelers, spark engagement, and turn fun into profit.

Nowadays, numerous apps allow travelers to book a cab, order food, or find a quick ride. But there’s also a growing need for a full-scope app. An app that might tell travelers where they’re going, what they can do there, and how to make the most out of their trip. If your service app is still only offering basic utility functions, you’re missing out on a golden opportunity to keep users interested long after they tap that “confirm” button.
Imagine that your app can not only solve problems, but also spark excitement. It might tell users: “Hey, since you’re already in town, here’s what’s worth checking out!” In this exact moment, your platform can transform from a simple service provider into a digital travel buddy. Does it sound tempting? Let’s figure out how you can do this.
Why local tourism content is pure gold
Tourism guides are magnets for user attention. When people are traveling, they’re in full exploration mode. However, there are a few sources where they can get complete information. They want recommendations that feel fresh, insider-driven, and easy to access right where they are. By offering local insights, you:
- Increase engagement. Users will return to your app not just for rides or bookings but also for inspiration;
- Boost trust. Helpful content positions your brand as a knowledgeable and reliable companion;
- Drive monetization. Partnerships with local businesses or premium guide features can generate revenue.
You can turn your app into the Swiss Army knife of travel. It’d be useful, versatile, and always ready for adventure.
Imagine that a user opens your app in Florida. They’ve already handled their practical needs (booked transport, maybe even a jet ski rental). And now they’re wondering what’s next. In this moment, your app can jump in with a local recommendation, like things to do in Miramar Beach.
If you add this type of content to your interface, you’ll give travelers a curated experience. And if you’ve ever been on a trip without knowing what to do next, you know how much
How to seamlessly integrate guides into your app
The advantages speak for themselves. But how do you actually pull this off without cluttering your app or confusing your users?
Location-based recommendations
Let’s start with geo-targeting. You can use it to detect where your users are and serve up guides that match. Land in Miami? Cue up the local highlights. Arrive in a small beach town? Show nearby attractions. If you give them context, it’ll feel like real magic. And it’ll be less like manual work.
Curated partnerships
You can collaborate with local businesses, bloggers, and platforms like GetBoat that already create destination-specific content. This way, you don’t have to reinvent the wheel. You just need to integrate it smartly.
In-app discovery tabs
You can add a section and call it “Explore” or “Discover”. It’ll be like a mini-travel magazine that is tucked inside your utility tool. Your app can become a go-to hub and offer everything from top beaches to hidden restaurants.
Gamify the experience
Guides shouldn’t be boring. Instead, you can turn them into checklists or challenges. You can do something like “Visit 5 local attractions and unlock a badge.” If you’ve ever played any game, you know that playful features make us come back over and over again.
Keep it fresh
If your guide mentions a restaurant and one day travelers find out that it’s been closed for a couple of months, well, that’d be shameful. No one likes outdated info. You should rotate your guide content every season. Besides that, you should highlight events and trending activities. In this way, your app will be in touch with the pulse of the city.
The bigger picture
The integration of local tourism guides is about helping users build relationships with the destinations. On the one hand, travelers can get better experiences. On the other hand, local businesses can get visibility. And you, you get a stickier app that stands out in a crowded market.